Nick Mitchell Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or…
Steve Cook Steve Cook is one of the world's most popular health and fitness social media influencers. He is a former competitive fitness model. Follow him on X, Instagram and YouTube. Visit stevecookhealth.com.
Steve Cook: The Rock is not natural
From The Rock’s famous physique to the Kardashian cartoonish curves, unbelievable bodies are…
Dr Sam Decombel Dr Sam Decombel is a co-founder and CEO of FitnessGenes, a direct-to-consumer DNA testing company and leader in the analysis of genetic and environmental data regarding fitness and nutrition. She lives in Birmingham, England. Follow her on X. Visit fitnessgenes.com.
Dr Sam Decombel: We need more female CEOs
The role of the…
Jaz Ampaw-Farr Jaz Ampaw-Farr is an award-winning motivational speaker and leadership, resilience, wellbeing and diversity coach. She is a former literacy advisor and stand-up comedian, and appeared as a candidate in series nine of the BBC’s The Apprentice. Her book Because of You, This is Me, which celebrates the vital role educators have in instilling…
Imagine stepping into a futuristic chamber, where icy vapour swirls around you, instantly plunging the temperature to an almost unimaginable chill. For a few intense minutes, your body is enveloped in freezing air, triggering a cascade of physiological responses. Welcome to the world of cryotherapy - a cutting-edge thermal treatment rapidly gaining traction among elite…
Dr Stephen Sideroff Dr Stephen Sideroff is Associate Professor in the Department of Psychiatry and Biobehavioral Sciences at the UCLA School of Medicine, and Director of the Raoul Wallenberg Institute of Ethics. He is an an internationally-recognised expert in resilience, optimal performance, addiction, neuro-feedback and alternative approaches to stress and mental health. He lives in…
Liv Boeree Liv Boeree is host of the Win-Win podcast, former professional poker player, science broadcaster, and co-founder of Raising for Effective Giving. She lives in Austin, Texas. Follow her on X and Instagram. Visit livboeree.com.
Liv Boeree: AI could wipe out humanity
Just how big a threat does the rise of Artificial Intelligence pose…
Nick Mitchell Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or…
Thanks to Instagram, it’s easy to assume that the entire world is training all-out, all the time, and that if you don’t give your max every time you lace up your trainers then what’s the point of even bothering.
In this high-intensity world, with everyone posting their latest and toughest CrossFit, Peloton or Hyrox workout,…
Dr Dale Bredesen, MD Dr Dale Bredesen, MD, is a leading neurodegenerative disease expert and senior director of the world’s first precision medicine programme for neurodegenerative diseases at the Pacific Neuroscience Institute. He graduated from Caltech and received his MD from Duke. He has led research that resulted in the first reversal of cognitive decline…



