At the intersection of sports and fashion, innovative materials have been crucial to developing high-performance products, transforming aesthetics and exploring new design territory.
As brands research and develop cutting-edge materials that offer enhanced performance, sustainability and style, they’re shaping the future of clothing. They’re also identifying, anticipating and solving problems and they’re pushing the boundaries of…
GEAR
Given that dive watches were developed as a life-preserving tool for forces frogmen to clock their sub-surface air, it’s ironic that today’s waterborne timepieces rarely even take a dip in the shallow end of the gym pool.
A major factor in their popularity on dry land is the air of athleticism they bring to the…
Wellness isn’t the first thing you associate with getting behind the wheel of a car, is it? After all, sedentary time spent increasing your blood pressure while someone cuts you up or expanding your waistline as you absent-mindedly shovel a family pack of sweets into your mouth to alleviate the boredom of sitting in traffic…
Until recently, a fit tech guide would have featured products that counted steps or mapped runs. Now a fit tech guide is about stylish looking wearables that give you a comprehensive real-time health assessment or sleek headsets that monitor your brain waves and guide you through effortlessly optimising productivity and recovery. In other words, we’ve…