The Enhanced Games Are Here. Sport Will Never Be the Same.

Five and a half weeks out from the inaugural Enhanced Games, world records are already being broken. Earlier this month Chilean weightlifter Arley Méndez Pérez snatched 182kg in training at 88kg bodyweight, 5kg heavier than the current official world record. That follows Greek Olympic swimmer Kristian Gkolomeev, who last year eclipsed the standing 50m freestyle…

4 days ago0Comments

ByJon Lipsey

BUSINESS

Nike exits boutique fitness with closure of Nike Studios

Nike has shut down all of its Nike Studios locations, ending a three-year experiment in branded boutique fitness. Launched in 2023 in partnership with FitLab, the concept combined HIIT, treadmill running, and strength training classes under the Nike brand. Locations operated in markets including West Hollywood and Austin. Rather than scaling the concept, Nike has…

April 14, 20260Comments

ByJon Lipsey

BUSINESS

Marriott partners with Lefay to launch a dedicated wellness brand

Marriott International has entered a joint venture with Italian wellness brand Lefay, bringing the company into its global portfolio as its first brand dedicated exclusively to luxury wellness. The deal combines Lefay’s existing brand, intellectual property, and operating model with Marriott’s global scale, development infrastructure, and loyalty ecosystem. Lefay currently operates two resorts in Italy…

April 13, 20260Comments

ByJon Lipsey

BUSINESS

Solo60 raises $3.3M to scale app-bookable micro-gyms and rethink gym real estate

London-based Solo60 has raised £2.5 million ($3.3 million) to accelerate expansion across the UK and support longer-term international growth. The company lets consumers, personal trainers and influencers book private training spaces by the hour through a mobile app, rather than joining a conventional shared gym. That matters because Solo60 is not simply opening smaller gyms.…

March 26, 20260Comments

ByJon Lipsey

BUSINESS

F45 launches hybrid fitness competition to expand into performance sport and event-based engagement

F45 is entering the competitive fitness space with the launch of Peak500, a hybrid fitness competition developed in partnership with Red Bull. The format introduces a standardised race-style event built around functional training, combining elements of strength, conditioning, and endurance into a repeatable competition structure. Participants complete a series of timed workout stations designed to…

March 26, 20260Comments

ByJon Lipsey

BUSINESS

Peloton expands into commercial gym equipment to reposition its fitness platform strategy

Peloton is expanding its commercial strategy by growing its Precor division, supplying connected fitness equipment directly to gyms, hotels, and multi-family residential spaces. Precor, which Peloton acquired for $420 million in 2020, has traditionally operated as a commercial equipment manufacturer. The current move involves integrating Peloton’s digital content and connected software into that installed base.…

March 26, 20260Comments

ByJon Lipsey

BUSINESS

Enhanced launches peptide platform to turn performance medicine into a consumer product business

Enhanced, the company behind the Enhanced Games, has launched an online personalised performance medicine and supplement platform and said it plans to expand further into peptides. The initial rollout includes proprietary supplement blends, hormone replacement therapy for men and women, and other longevity-focused protocols. That matters because this is not just a product extension. It…

March 24, 20260Comments

ByJon Lipsey

BUSINESS

Temple raises $54M to develop brain-tracking wearable platform

Startup Temple has raised $54 million to develop a wearable device designed to track brain activity, signalling increasing investment in consumer neurotechnology. The company is developing a head-worn device capable of monitoring neural signals in order to generate insights about cognitive performance, mental states, and brain health. While brain-computer interfaces have historically been confined to…

March 22, 20260Comments

ByJon Lipsey

BUSINESS Vanguard

Meet the man building the “CES of longevity”

For eight years, Phil Newman has watched the longevity megatrend gather momentum. As founder and CEO of First Longevity and Editor-in-Chief of Longevity Technology, he has had a front row seat as the industry evolved from niche curiosity to cultural phenomenon. Now he’s building a stage of his own. The Longevity Show, launching this June…

March 9, 20260Comments

ByJon Lipsey

BUSINESS Explainer

What is connected fitness infrastructure and how does it work in modern gyms?

The fitness industry is undergoing a structural shift. For decades, gyms were built around isolated equipment—treadmills, bikes, weights—each operating independently, with little connection to user identity, data, or digital services. That model is being replaced by something closer to a technology platform. Connected fitness infrastructure refers to a system where physical fitness equipment is integrated…

January 14, 20260Comments

ByJon Lipsey

BUSINESS

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