enhanced games world record swim gkolomeev

The Enhanced Games came to Vegas and hit the jackpot

Plenty of people have closed their eyes and had one a final throw of the dice in Vegas. Most of them walk away with nothing. Tonight, Kristian Gkolomeev of Greece is going home with $1.25m after breaking the Men’s 50m Freestyle record, clocking 20.81 in the final event of the night at the inaugural Enhanced…

ByJon LipseyMay 25, 20260Comments

BUSINESS Investigation

Who actually runs longevity in 2026

Longevity has stopped being a Silicon Valley curiosity. Over the past four years, the field has crossed the line from speculative science to institutional industry. Tech billionaires have poured billions into it. Sovereign wealth funds have arrived. The first human trial of partial cellular reprogramming starts this year, with FDA clearance already in hand. A…

ByJon LipseyMay 20, 20260Comments

BUSINESS

Throw your kid higher than the other dads. The Enhanced Games marketing chief on what the wellness category is getting wrong

Bret Kovacs commutes several hours a day into New York. Most mornings he stands on the same train platform looking at the same set of ads. Hims, Ro and the rotating cast of consumer health brands competing for the same eye-line. The visual grammar is consistent: vials, syringes and pills. Sometimes a model. Sometimes a…

ByJon LipseyMay 13, 20260Comments

BUSINESS

Why this longevity VC prefers emails over pitch decks

Stefan Eckhardt doesn't think much of pitch decks. He'd rather get a well-written email. And when a working prototype arrives in a founder meeting, what interests him isn't what it does — it's what it tells him about how the founders think. Eckhardt is managing director of Callisto Health, the Berlin-based health-tech investor that led…

ByJon LipseyMay 11, 20260Comments

BUSINESS Vanguard

Rick Adams: the Olympic insider leading the Enhanced Games

If you had to design the person you'd want on your side if you were an athlete about to walk into the most scrutinised sporting arenas of the modern era, you'd probably end up with someone who looked a lot like Rick Adams. Six Olympic Games. Fourteen years inside the American Olympic machine. Former Chief…

ByJon LipseyApril 21, 20260Comments

BUSINESS Vanguard

The Enhanced Games Are Here. Sport Will Never Be the Same.

Five and a half weeks out from the inaugural Enhanced Games, world records are already being broken. Earlier this month Chilean weightlifter Arley Méndez Pérez snatched 182kg in training at 88kg bodyweight, 5kg heavier than the current official world record. That follows Greek Olympic swimmer Kristian Gkolomeev, who last year eclipsed the standing 50m freestyle…

ByJon LipseyApril 15, 20260Comments

BUSINESS

Nike exits boutique fitness with closure of Nike Studios

Nike has shut down all of its Nike Studios locations, ending a three-year experiment in branded boutique fitness. Launched in 2023 in partnership with FitLab, the concept combined HIIT, treadmill running, and strength training classes under the Nike brand. Locations operated in markets including West Hollywood and Austin. Rather than scaling the concept, Nike has…

ByJon LipseyApril 14, 20260Comments

BUSINESS

Marriott partners with Lefay to launch a dedicated wellness brand

Marriott International has entered a joint venture with Italian wellness brand Lefay, bringing the company into its global portfolio as its first brand dedicated exclusively to luxury wellness. The deal combines Lefay’s existing brand, intellectual property, and operating model with Marriott’s global scale, development infrastructure, and loyalty ecosystem. Lefay currently operates two resorts in Italy…

ByJon LipseyApril 13, 20260Comments

BUSINESS

Solo60 raises $3.3M to scale app-bookable micro-gyms and rethink gym real estate

London-based Solo60 has raised £2.5 million ($3.3 million) to accelerate expansion across the UK and support longer-term international growth. The company lets consumers, personal trainers and influencers book private training spaces by the hour through a mobile app, rather than joining a conventional shared gym. That matters because Solo60 is not simply opening smaller gyms.…

ByJon LipseyMarch 26, 20260Comments

BUSINESS

F45 launches hybrid fitness competition to expand into performance sport and event-based engagement

F45 is entering the competitive fitness space with the launch of Peak500, a hybrid fitness competition developed in partnership with Red Bull. The format introduces a standardised race-style event built around functional training, combining elements of strength, conditioning, and endurance into a repeatable competition structure. Participants complete a series of timed workout stations designed to…

ByJon LipseyMarch 26, 20260Comments

BUSINESS

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