Can a 15g protein bar really be “healthier than a healthy meal”?
That’s the claim made by Novos, which recently launched what it calls “the world’s first and only longevity bar.”
It’s a bold promise — and not the only one.
The claims
Novos says its bar is:
“The healthiest nutrition bar ever created” …
NUTRITION
In the restless world of dieting, metabolic confusion has become a hot topic. Unlike traditional approaches to eating that stick to consistent calorie restrictions, metabolic confusion introduces flexibility by alternating between high-calorie and low-calorie days. The theory? Keep your metabolism guessing, and you’ll avoid weight-loss plateaus. But does it really work and should you try…
Rachel Scheer Rachel Scheer is a certified functional medicine nutritionist, entrepreneur, and highly sought-after speaker with a passion for gut health and healing. Her unique approach to health and healing has helped thousands of people overcome their health challenges by taking a root cause approach. Rachel has built a fully organic multi-million dollar business and…
Judd Lienhard is surprisingly open to questions about mortality. Behind the 250 pounds of muscle is a man unusually willing to confront what that mass means for his long-term health and to plan for its eventual disappearance. “I do not plan to be doing this when I’m 70,” he says flatly. His goal? Drop fifty…
Kate Hilton Kate Hilton is the founder of Diets Debunked and a Health and Care Professions Council registered dietitian and Associate of British Dieticians member. She has extensive experience in managing a wide variety of gut conditions, including IBS, reflux, diverticular disease and IBD, and is experienced in working with clients with diabetes, particularly Type-2…
In the crowded world of supplements, vitamin C has long been a staple—cheap, well-researched, and widely trusted. But in recent years, a new contender has emerged, promising to supercharge the benefits of this classic nutrient: liposomal vitamin C.
Wrapped in a layer of fat-like molecules called liposomes, this version of vitamin C claims to bypass…
When it comes to micronutrients with a PR problem, choline chloride is near the top of the list. It rarely features in the spotlight like magnesium or omega-3s, but behind the scenes it plays a starring role in how your brain functions, how your liver processes fat, and how your cells communicate.
Once dismissed as…
Dr Ally Jaffee Dr Ally Jaffee is a multi award-winning NHS Junior Doctor based in London, specialising in psychiatry, and the co-founder of Nutritank, an innovative platform for integrating nutrition and lifestyle education into healthcare practices. She graduated from Bristol Medical School in 2021 and holds a BSc in Medical Humanities & Creative Arts from…
Dr Alan Flanagan, PhD Dr Alan Flanagan holds a PhD in nutrition from the University of Surrey, having spent a decade practicing as a barrister before moving into science. He is the founder of Alinea Nutrition, an online education hub dedicated to providing impartial, science-based nutrition reviews and analysis, and is also Research Communication Officer…
Dr Dominic D’Agostino Dr Dominic D’Agostino, PhD, is Associate Professor with tenure at the University of South Florida, teaching at the Morsani College of Medicine and the Department of Molecular Pharmacology and Physiology, with a specific focus on neuropharmacology, medical biochemistry, physiology, neuroscience, and neuropharmacology. He is also a research scientist at the Institute for…



