Jon Lipsey

Jon Lipsey is the founder of Unfiltered, a media platform covering health, fitness, technology and human performance. He is the former editor of Men's Fitness magazine and has spent more than 20 years reporting on the science and business of the health industry. He has interviewed leading figures across performance medicine, longevity science and sports business.

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Steve Cook on steroids: the four-or-five-compound stack he refused to take

For most of the men who reach the top of competitive physique sport, the question of what to take is not really a question. It is an entry fee. The line between a clean athlete and a chemically optimised one runs not through the locker room but through the wallet of whoever is willing to…

ByJon Lipsey3 days ago0Comments

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Steve Cook on building a body, walking away, and the cost of optimisation

Most former IFBB Men's Physique competitors do not talk on the record about why they stopped competing. Steve Cook does. The conversation below, recorded in January 2024, when Cook was 38, is his retrospective on the trade he refused to make: the four-or-five-compound stack required to win at Olympia level, and the realisation that becoming…

ByJon Lipsey3 days ago0Comments

TRAINING

The Athletes walking into the Enhanced Games, and the ones who almost did

Most of the athletes who said yes to the Enhanced Games were referred by other athletes who had already said yes. This is one of the things Rick Adams tells you that almost no one in the wider coverage of the games has bothered to mention. More than half of the 40-plus athletes preparing to…

ByJon Lipsey3 days ago0Comments

Enhanced Games Athletes Maximilian Martin

HEALTH Vanguard

Inside the Enhanced Games training camp: what happens when you optimise everything at once

Several weeks out from the inaugural Enhanced Games, in a five-star longevity resort on the outskirts of Abu Dhabi, fifty elite athletes are doing something almost no professional in their disciplines has ever done. They are training without worrying about money. They are eating without worrying about cost. They are recovering with access to medical…

ByJon Lipsey4 days ago0Comments

HEALTH Investigation

Are peptides the next GLP-1? The market says yes. Science is less certain

Reviewed by Dr Dan Reardon, NHS A&E doctor with a specialist interest in metabolic health. Published 23rd April 2026. Most peptides being sold in the wellness market today have not been through the clinical trials required to prove they produce a meaningful effect in humans. A small number (most notably the GLP-1 class and the…

ByJon LipseyApril 23, 20260Comments

BUSINESS Vanguard

Rick Adams: the Olympic insider leading the Enhanced Games

If you had to design the person you'd want on your side if you were an athlete about to walk into the most scrutinised sporting arenas of the modern era, you'd probably end up with someone who looked a lot like Rick Adams. Six Olympic Games. Fourteen years inside the American Olympic machine. Former Chief…

ByJon LipseyApril 21, 20260Comments

GEAR

Google Prepares Screenless Fitbit Band To Compete With Whoop

Google is preparing to launch a new screenless wearable under its Fitbit brand, entering a category currently defined by Whoop. The device has been teased publicly through athlete partnerships, appearing as a minimalist wristband without a display. Early indications suggest it will follow a similar model to Whoop: continuous health tracking paired with app-based insights,…

ByJon LipseyApril 15, 20260Comments

HEALTH Vanguard

Life Biosciences Raises $80m To Advance Cell Reset Therapy

Life Biosciences has raised $80 million in a Series D round to fund the clinical development of its lead therapy, ER-100, and expand its broader platform targeting the biology of aging. The capital will support a Phase 1 human trial already underway in patients with optic neuropathies, including glaucoma and non-arteritic anterior ischemic optic neuropathy.…

ByJon LipseyApril 15, 20260Comments

HEALTH Explainer

What is epigenetic reprogramming and why does it matter?

Epigenetic reprogramming is a biological process that modifies how genes are expressed without altering the underlying DNA sequence, with the goal of restoring cells to a more youthful functional state. At its core, the concept is simple but far-reaching: ageing is not only driven by genetic mutations, but by accumulated changes in how genes are…

ByJon LipseyApril 15, 20260Comments

BUSINESS Vanguard

The Enhanced Games Are Here. Sport Will Never Be the Same.

Five and a half weeks out from the inaugural Enhanced Games, world records are already being broken. Earlier this month Chilean weightlifter Arley Méndez Pérez snatched 182kg in training at 88kg bodyweight, 5kg heavier than the current official world record. That follows Greek Olympic swimmer Kristian Gkolomeev, who last year eclipsed the standing 50m freestyle…

ByJon LipseyApril 15, 20260Comments

Jon Lipsey

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