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Jon Lipsey

Jon Lipsey is the co-founder and Content Director of Unfiltered. The most successful UK editor in the history of Men's Fitness magazine, he has spent more than two decades working in health, fitness, longevity and human performance. He has interviewed leading figures in sport, politics and business, such as Pelé, Lord Coe and Bryan Johnson. He speaks at industry events including The Longevity Show and advises health brands on strategy and storytelling.

109 articles published Follow:
patrick arnold keytones

The second act of Patrick Arnold: the chemist who designed The Clear, then invented the ketone supplement industry

In 2011, a University of South Florida researcher called Dominic D'Agostino came to Patrick Arnold with a request. He needed a molecule synthesised. The molecule was a ketone ester, a compound that, taken orally, would metabolise in the body into acetoacetate and beta-hydroxybutyric acid, the two endogenous ketones the body produces when it fully metabolises…

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enhanced games marketing

Throw your kid higher than the other dads. The Enhanced Games marketing chief on what the wellness category is getting wrong

Bret Kovacs commutes several hours a day into New York. Most mornings he stands on the same train platform looking at the same set of ads. Hims, Ro and the rotating cast of consumer health brands competing for the same eye-line. The visual grammar is consistent: vials, syringes and pills. Sometimes a model. Sometimes a…

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stacy sims relative energy deficiency reds

Relative energy deficiency in sport is a male problem too. The medical literature is only starting to notice

For most of the time the medical community has been paying attention to relative energy deficiency in sport, the condition has been understood as a women's problem. The original framework was the female athlete triad, identified in the 1990s — the cluster of disordered eating, menstrual dysfunction and low bone mineral density that emerged in…

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training on the pill stacy sims

Training on the oral contraceptive pill: what it does, what to adjust, and what happens when you come off

The oral contraceptive pill is one of the most widely used pharmaceuticals in human history. Tens of millions of women take it daily, mostly for contraception, sometimes for symptom management around heavy menstrual bleeding, polycystic ovary syndrome or endometriosis. The cultural assumption that travels with it — that the synthetic hormones it delivers are functionally…

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