Steve Cook on steroids: the four-or-five-compound stack he refused to take

For most of the men who reach the top of competitive physique sport, the question of what to take is not really a question. It is an entry fee. The line between a clean athlete and a chemically optimised one runs not through the locker room but through the wallet of whoever is willing to…

ByJon LipseyMay 6, 20260Comments

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POLITICS

The Liver King’s fall: why Brian Johnson was arrested for threatening Joe Rogan

Brian Johnson, better known as The Liver King, didn’t just build a personal brand - he built a primal mythology. With a chiseled physique, raw liver in hand, and a nine-tenet lifestyle straight out of a Neanderthal cosplay, he amassed millions of followers and millions of dollars. But this week, Johnson’s public image took a…

ByUnfilteredJune 25, 20250Comments

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HEALTH Opinion

Exposed: The truth about personalised nutrition and celebrity scientists

Nick Mitchell Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or…

ByJoe WarnerJuly 4, 20240Comments

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HEALTH Opinion

Celeb scientists Tim Spector and Andrew Huberman under the microscope

Nick Mitchell Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or…

ByJoe WarnerJuly 1, 20240Comments

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TRAINING Explainer

What caused the Liver King eye injury?

Brian Johnson, better known as Liver King, has taken the fitness world by storm with his extension use of social media to promote his unique and controversial approach to health and wellness. A staunch advocate of the so-called ancestral lifestyle he has built a global following of millions by advocating a return to primal living,…

ByJoe WarnerMay 21, 20240Comments

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HEALTH Opinion

Can you really trust celebrity scientists like Huberman and Glucose Goddess?

Nick Mitchell Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or…

ByJoe WarnerMay 15, 20240Comments

NUTRITION Opinion

Shawn Baker: Why the carnivore diet, conspiracy theories and crypto currency go hand-in-hand

Dr Shawn Baker, MD Dr Shawn Baker, MD, is an orthopedic surgeon, the best-selling author of The Carnivore Diet, world champion athlete, and the Chief Medical Office of Revero, which provides personalised care for metabolic and autoimmune conditions. He is a leading authority on nutritional therapy and raising awareness about how it affects chronic disease…

ByJoe WarnerApril 26, 20240Comments

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NUTRITION Opinion

Shawn Baker: Quacks like Liver King helped my carnivore crusade

Dr Shawn Baker, MD Dr Shawn Baker, MD, is an orthopedic surgeon, the best-selling author of The Carnivore Diet, world champion athlete, and the Chief Medical Office of Revero, which provides personalised care for metabolic and autoimmune conditions. He is a leading authority on nutritional therapy and raising awareness about how it affects chronic disease…

ByJoe WarnerApril 22, 20240Comments

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