Peloton expands into commercial gym equipment to reposition its fitness platform strategy

Peloton is expanding its commercial strategy by growing its Precor division, supplying connected fitness equipment directly to gyms, hotels, and multi-family residential spaces. Precor, which Peloton acquired for $420 million in 2020, has traditionally operated as a commercial equipment manufacturer. The current move involves integrating Peloton’s digital content and connected software into that installed base.…

ByJon LipseyMarch 26, 20260Comments

BUSINESS

Enhanced launches peptide platform to turn performance medicine into a consumer product business

Enhanced, the company behind the Enhanced Games, has launched an online personalised performance medicine and supplement platform and said it plans to expand further into peptides. The initial rollout includes proprietary supplement blends, hormone replacement therapy for men and women, and other longevity-focused protocols. That matters because this is not just a product extension. It…

ByJon LipseyMarch 24, 20260Comments

BUSINESS

Temple raises $54M to develop brain-tracking wearable platform

Startup Temple has raised $54 million to develop a wearable device designed to track brain activity, signalling increasing investment in consumer neurotechnology. The company is developing a head-worn device capable of monitoring neural signals in order to generate insights about cognitive performance, mental states, and brain health. While brain-computer interfaces have historically been confined to…

ByJon LipseyMarch 22, 20260Comments

BUSINESS Vanguard

Meet the man building the “CES of longevity”

For eight years, Phil Newman has watched the longevity megatrend gather momentum. As founder and CEO of First Longevity and Editor-in-Chief of Longevity Technology, he has had a front row seat as the industry evolved from niche curiosity to cultural phenomenon. Now he’s building a stage of his own. The Longevity Show, launching this June…

ByJon LipseyMarch 9, 20260Comments

BUSINESS Explainer

What is connected fitness infrastructure and how does it work in modern gyms?

The fitness industry is undergoing a structural shift. For decades, gyms were built around isolated equipment—treadmills, bikes, weights—each operating independently, with little connection to user identity, data, or digital services. That model is being replaced by something closer to a technology platform. Connected fitness infrastructure refers to a system where physical fitness equipment is integrated…

ByJon LipseyJanuary 14, 20260Comments

BUSINESS Opinion

Joe DeFranco: Online PTs should have at least five years’ gym floor experience

Joe DeFranco Joe DeFranco is a world-renowned personal trainer and educator with more than 27 years of experience in the health, fitness and sports performance industry. His client list includes NFL players from all 32 teams, WWE Hall of Fame wrestlers, UFC fighters and SWAT team operators, and he’s the host of the chart-topping fitness…

ByJon LipseyJanuary 11, 20260Comments

BUSINESS Opinion

Georgie Spurling: Women wellness CEOs must stick together

Georgie Spurling Georgie Spurling is the founder of ARVRA (Active Recovery Vibration and Resistance Activation), a fitness technique that combines elements of active recovery, vibration therapy and resistance training to enhance overall fitness and recovery, and founder and CEO of ARVRA Wellness, an online content and support membership hub. Follow her on Instagram.Visit ARVRA.com. "Female…

ByJoe WarnerDecember 9, 20250Comments

BUSINESS

The tech billionaires betting big on longevity

If you had billions in the bank, where would you invest? For some of the world’s wealthiest tech entrepreneurs, the answer is simple - developing life-extending technology so they can stick around a little longer to enjoy their riches. From reversing aging to regenerative medicine, these industry giants are pouring their fortunes into making a…

ByJon LipseyDecember 7, 20250Comments

BUSINESS Opinion

Bezos wants your blood: Amazon launches testing service

Amazon has moved into India’s diagnostics sector with a service designed to maximise speed and reach. So what does this mean for testing firms around the world? Are they about to get swallowed up by the US tech giant? Amazon Diagnostics offers home sample collection in under an hour and digital results in as little…

ByJon LipseyOctober 28, 20250Comments

BUSINESS Explainer

Revealed: First ever Enhanced Games will take place in Las Vegas

Enhanced Games co-founder Christian Angermayer believes the future of sport lies in radical transparency - and pharmaceutical enhancement. Aron D’Souza, the Oxford-educated lawyer and entrepreneur turned mastermind behind the Games, sees openness as something closer to a moral obligation. Together, they’ve become the architects of a sporting revolution: a new global competition where performance-enhancing drugs…

ByJon LipseyMay 21, 20250Comments

BUSINESS

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