Victoria Felkar Victoria Felkar is an interdisciplinary researcher and instructor working across the fields of kinesiology, medicine, critical studies and the humanities. Here specific research focus explores women's health and female hormone manipulation within sport and medicine. Follow her on Instagram. Visit victoriafelkar.com.
How women should train for greater strength
When you’re young it’s impossible…
Josh Bryant Josh Bryant is a strength coach, educator, bestselling author and co-creator of the Jailhouse Strong series. He is also the youngest person to bench press 600lb raw, a feat he has since coached more than 20 people to achieve. He coaches some of the world’s leading athletes in person and online, and gives…
Stan Efferding Stan Efferding is known as the world’s strongest bodybuilder, being both a world record holding powerlifter and an IFBB professional bodybuilder. He is a leading authority on performance nutrition, and is the founder of The Vertical Diet, a performance-based nutritional framework. He has consulted with hundreds of elite athletes across multiple sports. Follow…
It’s said you can’t reinvent the wheel, but can you when it's a flywheel.
The Ski Erg machine, invented by world-leading indoor rowing machine company Concept2 in response to skiers mounting its rowers vertically on walls so they could train inside in the off-season, has emerged as one of the most popular and rewarding types…
Steven Rinaldi Steven Rinaldi is the founder and CEO of PRIMAL STRENGTH, a designer and manufacturer of high-end and innovative weight training equipment for both commercial and residential gyms, and one of the UK's fastest growing fitness companies. Visit primalstrength.com.
Build a fitness business from strength to strength
For Steven Rinaldi, the path to becoming…
From early morning joggers to dedicated gym enthusiasts, the quest for optimal health and peak performance is more popular than ever. This surge in interest has fueled the rapid growth of sports nutrition companies, each vying to provide the best supplements and health products to help people optimise their health, wellbeing, physiques and performance. …
In the never-ending quest for physical perfection and optimal performance, pro bodybuilders, elite athletes and regular Joe’s will always seek new and innovative ways to get ahead.
Among the array of every-more popular performance-enhancing compounds, made attractive by social media and more accessible through online chemists, stand Selective Androgen Receptor Modulators (SARMs) have gained notable…
Vacuum cleaners and Hoover. Hot tubs and Jacuzzi. Plastic containers and Tupperware. Fake grass and Astroturf. Disposable pens and Biro.
When a brand becomes not only synonymous for a product but the name by which it’s best known, it’s achieved something very special.
Now we can add to that household name list "protein bars and…
In the fast-paced and highly-competitive sports nutrition arena, a number of once-niche brands with small but loyal audiences have made the transition to mass-market products thanks to their perceived health, wellbeing and performance benefits.
Of the greatest success stories, greens powder AG1 and protein bar behemoth Grenade have blazed a trail for other specialist supplements…
Jordan Shallow Jordan Shallow, DC, is a chiropractor, strength and conditioning coach, powerlifter and co-founder of Pre-Script and RX'D RADIO. He works with teams, athletes, and companies all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management. He currently lives in Miami, Florida. Follow him on Instagram and…



