Dr Stacy Sims, PhD Dr Stacy Sims, PhD, is an exercise physiologist and nutrition scientist who aims to revolutionise exercise nutrition and performance for women. She has published more than 70 peer-reviewed papers, and authored female-focused performance optimisation books, Roar, and Next Level, which challenge the existing dogma around exercise, nutrition, and health for women.…
It’s said you can’t reinvent the wheel, but can you when it's a flywheel.
The Ski Erg machine, invented by world-leading indoor rowing machine company Concept2 in response to skiers mounting its rowers vertically on walls so they could train inside in the off-season, has emerged as one of the most popular and rewarding types…
Steven Rinaldi Steven Rinaldi is the founder and CEO of PRIMAL STRENGTH, a designer and manufacturer of high-end and innovative weight training equipment for both commercial and residential gyms, and one of the UK's fastest growing fitness companies. Visit primalstrength.com.
Build a fitness business from strength to strength
For Steven Rinaldi, the path to becoming…
If you want to build lean muscle mass, get stronger and recover faster, you need to ensure you eat enough protein.
Established products such as protein powders and protein bars have been joined by new innovations, such as protein water and now, protein gummies. Capitalising on the high consumer demand for gummy dietary supplements…
If you want to build bigger, stronger and more defined muscles then you need to ensure you eat enough protein.
Protein powders and bars have long been favoured options for increasing intake of this essential macronutrient, but there’s a new product making waves in this sports nutrition space: protein water.
It’s become the go-to option…
In the never-ending quest for physical perfection and optimal performance, pro bodybuilders, elite athletes and regular Joe’s will always seek new and innovative ways to get ahead.
Among the array of every-more popular performance-enhancing compounds, made attractive by social media and more accessible through online chemists, stand Selective Androgen Receptor Modulators (SARMs) have gained notable…
Vacuum cleaners and Hoover. Hot tubs and Jacuzzi. Plastic containers and Tupperware. Fake grass and Astroturf. Disposable pens and Biro.
When a brand becomes not only synonymous for a product but the name by which it’s best known, it’s achieved something very special.
Now we can add to that household name list "protein bars and…
In the fast-paced and highly-competitive sports nutrition arena, a number of once-niche brands with small but loyal audiences have made the transition to mass-market products thanks to their perceived health, wellbeing and performance benefits.
Of the greatest success stories, greens powder AG1 and protein bar behemoth Grenade have blazed a trail for other specialist supplements…
Stan Efferding Stan Efferding is known as the world’s strongest bodybuilder, being both a world record holding powerlifter and an IFBB professional bodybuilder. He is a leading authority on performance nutrition, and is the founder of The Vertical Diet, a performance-based nutritional framework. He has consulted with hundreds of elite athletes across multiple sports. Follow…
Jordan Shallow Jordan Shallow, DC, is a chiropractor, strength and conditioning coach, powerlifter and co-founder of Pre-Script and RX'D RADIO. He works with teams, athletes, and companies all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management. He currently lives in Miami, Florida. Follow him on Instagram and…