Blog Band - Page 2 of 41

13

May 2026

Throw your kid higher than the other dads. The Enhanced Games marketing chief on what the wellness category is getting wrong

Bret Kovacs commutes several hours a day into New York. Most mornings he stands on the same train platform looking at the same set of ads. Hims, Ro and the…

ByJon Lipsey 0Comments

12

May 2026

POLITICS

Carole Hooven on testosterone, the Harvard cancellation, and what the science actually says

In July 2021, Carole Hooven went on Fox & Friends to discuss an article in The Free Press about medical schools moving away from the words male and female. She…

ByJon Lipsey 0Comments

12

May 2026

TRAINING

Will lifting weights make women bulky? Dr Stacy Sims on why every woman should lift heavy

The fear that lifting weights will make women bulky is the single most damaging idea in women's fitness. Not because it's the most obviously wrong — there are wronger ideas…

ByJoe Warner 0Comments

12

May 2026

HEALTH

Relative energy deficiency in sport is a male problem too. The medical literature is only starting to notice

For most of the time the medical community has been paying attention to relative energy deficiency in sport, the condition has been understood as a women's problem. The original framework…

ByJon Lipsey 0Comments

12

May 2026

HEALTH Explainer

Training on the oral contraceptive pill: what it does, what to adjust, and what happens when you come off

The oral contraceptive pill is one of the most widely used pharmaceuticals in human history. Tens of millions of women take it daily, mostly for contraception, sometimes for symptom management…

ByJon Lipsey 0Comments

11

May 2026

BUSINESS

Why this longevity VC prefers emails over pitch decks

Stefan Eckhardt doesn't think much of pitch decks. He'd rather get a well-written email. And when a working prototype arrives in a founder meeting, what interests him isn't what it…

ByJon Lipsey 0Comments

06

May 2026

TRAINING Icon

Steve Cook on steroids: the four-or-five-compound stack he refused to take

For most of the men who reach the top of competitive physique sport, the question of what to take is not really a question. It is an entry fee. The…

ByJon Lipsey 0Comments

06

May 2026

TRAINING Icon

Steve Cook on building a body, walking away, and the cost of optimisation

Most former IFBB Men's Physique competitors do not talk on the record about why they stopped competing. Steve Cook does. The conversation below, recorded in January 2024, when Cook was…

ByJon Lipsey 0Comments

06

May 2026

TRAINING

The Athletes walking into the Enhanced Games, and the ones who almost did

Most of the athletes who said yes to the Enhanced Games were referred by other athletes who had already said yes. This is one of the things Rick Adams tells…

ByJon Lipsey 0Comments

05

May 2026

HEALTH Vanguard

Inside the Enhanced Games training camp: what happens when you optimise everything at once

Several weeks out from the inaugural Enhanced Games, in a five-star longevity resort on the outskirts of Abu Dhabi, fifty elite athletes are doing something almost no professional in their…

ByJon Lipsey 0Comments

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