Jon Lipsey

Jon is an award-winning publisher as well as the youngest and most successful ever editor of Men’s Fitness magazine. He is a bestselling author, sought-after speaker at industry events and a regular broadcast commentator.

54 articles published Follow:

HEALTH

The pill made from someone else’s microbiome

Gut health firm Viome has announced a partnership with Microsoft to build an AI infrastructure for the human microbiome - a move that could mark the next frontier in personalised health. At first glance, it sounds like a routine tech deal. In reality, it’s a major step toward programmable biology. Inside the partnership Viome’s goal…

October 23, 20250Comments

ByJon Lipsey

HEALTH Obesity crisis

Metabolic ill health will cost the global economy trillions

McKinsey Health Institute recently released a 59-page report on global metabolic health — and the numbers are impossible to ignore. Around 900 million adults worldwide are obese, and more than 20 chronic diseases, from diabetes to dementia, are directly linked to obesity. The economic impact is equally severe: $2.76 trillion in GDP could be wiped…

October 23, 20250Comments

ByJon Lipsey

NUTRITION

World’s first longevity bar claims to be “healthier than a healthy meal”

Can a 15g protein bar really be “healthier than a healthy meal”? That’s the claim made by Novos, which recently launched what it calls “the world’s first and only longevity bar.” It’s a bold promise — and not the only one. The claims Novos says its bar is: “The healthiest nutrition bar ever created” …

October 15, 20250Comments

ByJon Lipsey

Uncategorized

What is Unfiltered?

Unfiltered is where you go to get advice and opinion from the world’s greatest coaches, academics and entrepreneurs that will help you Live Smarter. Living Smarter means using insights from people at the top of their game that will enhance every aspect of your life, whether that’s wellness, work or personal relationships. It’s about taking…

October 14, 20250Comments

ByJon Lipsey

TECH

Can a headset replace antidepressants?

The idea sounds outlandish at first: strap on a headset, run a faint electrical current through your skull, and feel your depression lift. Yet that’s exactly what Flow Neuroscience has built and, according to its data, it works. Founded by two psychiatrists who grew frustrated by the limits of antidepressants, Flow began as an academic…

October 10, 20250Comments

ByJon Lipsey

BUSINESS Opinion

Bezos wants your blood: Amazon launches testing service

Amazon has moved into India’s diagnostics sector with a service designed to maximise speed and reach. So what does this mean for testing firms around the world? Are they about to get swallowed up by the US tech giant? Amazon Diagnostics offers home sample collection in under an hour and digital results in as little…

September 28, 20250Comments

ByJon Lipsey

NUTRITION Explainer

What is metabolic confusion?

In the restless world of dieting, metabolic confusion has become a hot topic. Unlike traditional approaches to eating that stick to consistent calorie restrictions, metabolic confusion introduces flexibility by alternating between high-calorie and low-calorie days. The theory? Keep your metabolism guessing, and you’ll avoid weight-loss plateaus. But does it really work and should you try…

September 14, 20250Comments

ByJon Lipsey

HEALTH Explainer

What is your metabolic age and how do you calculate it?

You're familiar with your chronological age, but there’s another measure that could be even more relevant when it comes to your health—your metabolic age. This lesser-known metric gives you an idea of how your body is aging on the inside, and it’s often a better indicator of overall health than the number of candles on…

September 13, 20250Comments

ByJon Lipsey

BUSINESS Opinion

Joe DeFranco: Online PTs should have at least five years’ gym floor experience

Joe DeFranco Joe DeFranco is a world-renowned personal trainer and educator with more than 27 years of experience in the health, fitness and sports performance industry. His client list includes NFL players from all 32 teams, WWE Hall of Fame wrestlers, UFC fighters and SWAT team operators, and he’s the host of the chart-topping fitness…

September 11, 20250Comments

ByJon Lipsey

TRAINING Icon

How Olympic champ Emma Finucane learned to win

Emma Finucane doesn’t sound like an assassin. Standing in front of me at the side of the track at the National Cycling Centre – the home of British Cycling - in Manchester, the softly spoken 22-year-old from Wales is friendly and laid back. But the Emma who wins bike races? That version had to be created and…

September 6, 20250Comments

ByJon Lipsey

Jon Lipsey

Sign Up to Our Newsletter