Jon Lipsey

Jon Lipsey is the co-founder and Content Director of Unfiltered. The most successful UK editor in the history of Men's Fitness magazine, he has spent more than two decades working in health, fitness, longevity and human performance. He has interviewed leading figures in sport, politics and business, such as Pelé, Lord Coe and Bryan Johnson. He speaks at industry events including The Longevity Show and advises health brands on strategy and storytelling.

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BUSINESS

F45 launches hybrid fitness competition to expand into performance sport and event-based engagement

F45 is entering the competitive fitness space with the launch of Peak500, a hybrid fitness competition developed in partnership with Red Bull. The format introduces a standardised race-style event built around functional training, combining elements of strength, conditioning, and endurance into a repeatable competition structure. Participants complete a series of timed workout stations designed to…

ByJon LipseyMarch 26, 20260Comments

BUSINESS

Peloton expands into commercial gym equipment to reposition its fitness platform strategy

Peloton is expanding its commercial strategy by growing its Precor division, supplying connected fitness equipment directly to gyms, hotels, and multi-family residential spaces. Precor, which Peloton acquired for $420 million in 2020, has traditionally operated as a commercial equipment manufacturer. The current move involves integrating Peloton’s digital content and connected software into that installed base.…

ByJon LipseyMarch 26, 20260Comments

TRAINING Vanguard

What is Xenom, and why it could reshape fitness competition

Xenom has raised $15 million and calls itself the “decathlon of fitness”. That’s the headline but it’s not the most interesting thing about the latest addition to the competitive fitness calendar. Xenom is a new global fitness competition designed to test all-round fitness across a standardised format. What really stands out is how Xenom founder…

ByJon LipseyMarch 25, 20260Comments

TRAINING Explainer

What is Xenom and how it is standardising competitive fitness

Competitive fitness is moving towards structure. For years, the category has been defined by variation: different workouts, different formats, different interpretations of what “fitness” means. That has driven participation, but it has limited comparability and made it difficult to scale as a spectator sport. Xenom is part of a new wave attempting to change that.…

ByJon LipseyMarch 25, 20260Comments

TRAINING Explainer

What are hybrid fitness competitions and how are they turning training into a sport?

Fitness has historically been personal. You train to improve strength, endurance, or appearance. Progress is tracked individually. Outcomes are largely private. Hybrid fitness competitions introduce a different model. They turn training into something measurable, repeatable, and comparable across individuals and locations. Hybrid fitness competitions are structured events that combine multiple training modalities—typically strength, endurance, and…

ByJon LipseyMarch 24, 20260Comments

BUSINESS

Enhanced launches peptide platform to turn performance medicine into a consumer product business

Enhanced, the company behind the Enhanced Games, has launched an online personalised performance medicine and supplement platform and said it plans to expand further into peptides. The initial rollout includes proprietary supplement blends, hormone replacement therapy for men and women, and other longevity-focused protocols. That matters because this is not just a product extension. It…

ByJon LipseyMarch 24, 20260Comments

HEALTH Explainer

What is biological dentistry?

Biological dentistry treats the mouth as part of the whole body rather than a separate repair site. In practice that means metal-free restorations, protective protocols when removing existing metalwork, and treating chronic dental infection as a possible contributor to illness elsewhere in the body. Parts of the approach are now mainstream: the EU banned dental…

ByJon LipseyMarch 24, 20260Comments

HEALTH Explainer

What are AI health assistants and how do they work?

A new category is emerging at the intersection of artificial intelligence, wearable technology, and digital health: the AI health assistant. For years, digital health tools focused on collecting data. Fitness trackers counted steps. Smartwatches measured heart rate. Health apps logged sleep or nutrition. The missing piece was interpretation. AI health assistants aim to fill that…

ByJon LipseyMarch 23, 20260Comments

NUTRITION

Fasting-mimicking therapy shows metabolic benefit in clinical trial

A clinical trial examining a fasting-mimicking intervention has reported improvements in several metabolic markers associated with ageing and chronic disease risk, adding to the growing body of research exploring fasting-based nutritional strategies. The study evaluated the metabolic impact of a structured fasting-mimicking protocol designed to simulate many physiological effects of fasting while allowing limited nutrient…

ByJon LipseyMarch 22, 20260Comments

BUSINESS

Temple raises $54M to develop brain-tracking wearable platform

Startup Temple has raised $54 million to develop a wearable device designed to track brain activity, signalling increasing investment in consumer neurotechnology. The company is developing a head-worn device capable of monitoring neural signals in order to generate insights about cognitive performance, mental states, and brain health. While brain-computer interfaces have historically been confined to…

ByJon LipseyMarch 22, 20260Comments

Jon Lipsey

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