Unfiltered is a journalism-led publication covering health, fitness, longevity and human performance. We report on exercise, nutrition, hormones, peptides, recovery science and the money flowing into the business of living longer. Everything we publish is built on named experts, published research, on-the-record interviews and original reporting.
What does Unfiltered cover?
Longevity, health innovation, and the people shaping it, from performance medicine and biological dentistry to peptides and high-end personal training. The capital behind all of it: the investors, founders and clinics turning lifespan into an industry.
The connecting thread is evidence. When a claim appears in an Unfiltered piece, it comes with a source attached: a peer-reviewed paper, a named clinician, a regulatory filing, a person willing to put their name to it. Unfiltered does not publish sponsored workout plans, affiliate supplement round-ups, press-release rewrites or pay-to-play profiles.
Who writes Unfiltered?
Unfiltered was co-founded by Jon Lipsey, the most commercially successful editor in the history of Men’s Fitness UK. Deputy editor Dr Jonny Rees holds a PhD in the ethics of human enhancement and sport, and leads much of the publication’s expert interview work.
Between them the editorial team has spent more than two decades interviewing the scientists, clinicians, athletes and investors who shape this field. That access is the publication’s core asset, and it is earned the old way: by reporting accurately and protecting sources’ words.
Is Unfiltered independent?
Yes. Unfiltered is privately owned and editorially independent. Advertisers and commercial partners have no influence over what we cover or what we conclude. Where a commercial relationship exists with a company, event or product that appears in our reporting, the piece discloses it.
We hold one further editorial rule: we go after models and institutions, not individuals. The target of an Unfiltered investigation is the broken system, the flawed study or the misleading industry practice.
What has Unfiltered published?
Two flagship projects anchor the publication’s longevity coverage. The Longevity Money Map is a 66-page report tracking the capital, companies and clinical bets behind the longevity industry. The Longevity 100 ranks the one hundred most influential people in longevity, from Nobel laureates to the venture investors funding the field.
Behind those sits an interview archive of more than 60 leading experts across performance science, endocrinology, nutrition and longevity medicine, published as in-depth Q&As and features.
How can I contact Unfiltered?
For story tips and interview pitches: [email protected]


