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Applied Nutrition review: Hitting your health and fitness goals never tasted so good

In just a decade Applied Nutrition has grown from a small supplement start-up nipping at the heels of established global players to become of the UK’s fastest-growing manufacturers with products thanks to its focus on quality, price and constant flavour innovation. So should you start to stock up to achieve your physique and performance goals?

With sports nutrition supplements moving out of the shadows targeting a small niche audience into a mass market industry worth billions of dollars per year, many UK-based brands have grown exponentially as purveyors of dietary supplements and products.

Of these companies, protein bar manufacturer Grenade has had the biggest impact, and in becoming a widely known lifestyle brand has blazed a trial for other players to follow, including supplement manufacturers including as Bulk Powders, AG1 and Nocco, and meal replacement companies such as Huel and yfood.

Applied Nutrition is another name to add to the list of supplement suppliers making in-roads in the mainstream health and wellness space. Here’s what you need to know about the company and its products to make the best decisions to achieve your physique and performance goals.

What is Applied Nutrition?

Applied Nutrition is a nutrition and supplements company founded in 2014 by Thomas Ryder, who remains chief executive officer. The company produces an extensive range of products designed to support a wide variety of health and fitness goals, from protein powder to build bigger and strong muscles, energy drinks for improved workout performance, to vitamins and plant-based supplements for optimal health and wellbeing. The company reported sales of more than £35m in 2022 and claims to be the UK’s fastest growing active nutrition brand.

What’s in the Applied Nutrition product range?

The Applied Nutrition range includes protein powders for muscle recovery and growth, pre-workout supplements for increased energy and focus, amino acids for muscle repair, and a variety of vitamins and minerals to support general health. Also offered are specialised products including weight-management and diet aids, hydrating electrolyte drinks, and vegan-friendly supplements, ensuring they cater to a wide range of dietary preferences and nutritional requirements.

Are Applied Nutrition supplements safe?

The company claims all of its products are designed, formulated, blended and packaged in-house at its state-of-the-art facility in the UK, overseen by Applied Nutrition’s team of expert and sports nutritionists. It also says that every product it sells is independently tested and awarded LGC Sport Science Informed-Sports and Informed Manufacturer accreditation. This guarantees that all Applied Nutrition products are free from any WADA (World Anti-Doping Agency) banned or dangerous substances and compounds.

Are Applied Nutrition products tasty?

Taste is subjective, but Applied Nutrition offers a variety of flavours, especially in their protein and energy products, to cater to different preferences. For example, the Applied Nutrition Critical Whey Protein powder is available in many innovative flavours, including White Chocolate Bueno, Cinnamon Bun, Custard Cream, Lemon Cheesecake and retro kids sweet Swizzels Squashies, while its Pump 3G Pre-Workout products comes in Fruit Blast, Rainbow Unicorn and Icy Blue Raz flavours. Reviews often highlight the pleasant taste of their protein bars and shakes, backing up the company’s claims that taste and palatability are key considerations in their product development.

Who are Applied Nutrition’s products made for?

The company claims a diverse audience that includes professional athletes, bodybuilders, fitness enthusiasts and anyone looking to improve their nutritional intake. Its products are designed to support muscle growth, weight management and overall health enhancement. Whether you’re looking to increase your protein intake, boost your energy levels during workouts, or ensure you’re getting a broad spectrum of vitamins and minerals, Applied Nutrition provides options to support these goals within varied lifestyles and dietary needs.

Where can I buy Applied Nutrition supplements?

Its products are widely available and an be purchased directly from the company’s website, as well as through various online retailers and physical stores, including large supermarkets and small independent health food stores.

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