In today’s fast-paced world, trying to maintain optimal health and fitness can be a complex and confusing undertaking.

For decades the manufacturers of dietary and sports nutrition supplements have spent billions of dollars to position their products in your mind as an indispensable addition to your daily health and wellness routine, offering not just alleged physical and mental health and performance benefits but also peace of mind you’re taking really good care of yourself.

Of the hundreds of thousands of supplements available a number, including Grenade Carb Killa bars, Huel drinks and bars, Nocco energy drinks, apple cider vinegar gummies, creatine gummies, collagen gummies, slimming gummies and AG1 – formerly known as Athletic Greens – have taken the world by storm, if social media and podcasts are anything to go by.

Thanks to affiliate-related endorsement from Instagram influencers with millions of followers and dubious morals, and sponsorship of the most popular podcasts, including the Huberman Lab by Dr Andrew Huberman, AG1 is seemingly everywhere you turn when searching for health and fitness advice.

But does it really deliver, in one convenient if unappetising drink, a complete nutritional solution that boosts energy, supports immunity, improves gut health and more? Here’s everything you need to know about AG1 to make the right decision for your health, and your bank balance.

What is AG1?

AG1 is a comprehensive greens powder supplement formulated by Athletic Greens.

According to the manufacturer, AG1 includes 75 ingredients, including vitamins, minerals, adaptogens, antioxidants, probiotics and digestive enzymes and other nutrients, and is designed to enhance energy, improve immune system function, optimise gut health and more.

How does AG1 work?

AG1 claims to work by providing a concentrated dose of nutrients that support various bodily functions. The blend of vitamins and minerals helps fill nutritional gaps, while probiotics and digestive enzymes enhance gut health. Adaptogens in the formula, such as ashwagandha and rhodiola, could help the body manage stress, increase resilience, and maintain energy levels.

Studies published in the Journal of Clinical Gastroenterology and the Journal of the American College of Nutrition highlight the benefits of such ingredients in improving digestive health and reducing inflammation, which can support overall wellness and performance.

What are the specific health claims about AG1?

Athletic Greens claims that AG1 supports energy, immunity, gut health and overall health and wellbeing. The supplement is said to enhance nutrient absorption, reduce inflammation, and improve digestive function. Additionally, the supplement is marketed as a tool for coping with stress and boosting mental clarity, thanks to its blend of adaptogens and antioxidants.

Does research support these health claims?

Scientific literature supports many of the individual benefits of many ingredients included in the AG1 formulation. For example, probiotics have been shown to improve gut health and immune function, according to the Journal of Clinical Gastroenterology, while adaptogens like ashwagandha can help reduce stress and enhance cognitive function, according to the Phytomedicine journal. Yet the overall efficacy of AG1 as a combined supplement depends on the synergistic effects of its ingredients, which requires more comprehensive research, and you can take these compounds and more in isolation and a far lower monthly cost.

Does AG1 taste good?

Of course not. If you took 75 different types of fruit, vegetable and other pungent foods, herbs and compounds, pulverised them into a powder, added it to water and gulped it down in one go, do you think it would be delicious? While some people, mainly those without a sense of smell or taste, may not mind AG1, you should remember you’re not drinking any type of greens powder because it’s a taste sensation, but for the reported health benefits it offers.

How much does AG1 cost and is it worth it?

AG1 costs approximately £62 (US$77) per month on a rolling monthly subscription, with discounts available for bulk purchases or longer subscription commitments. Whether it’s worth the investment depends on your health priorities and budget. For some people, the convenience of an all-in-one supplement and the potential health benefits justify the cost. However, evaluating your current diet and health needs is crucial to determine if AG1 offers a significant or worthwhile upgrade.

Is AG1 a replacement for fresh vegetables and fruits?

While AG1 provides a convenient source of many nutrients found in fruits and vegetables, it should not replace whole foods in your diet. Fresh produce offers fibre, water and other beneficial compounds that supplements cannot fully replicate. The supplement can complement a healthy diet but should be part of a balanced approach to nutrition that includes plenty of whole foods.

Should I take AG1?

It depends on your individual health needs and dietary habits. If you struggle to consume a balanced diet rich in fruits, vegetables and other nutrient-dense foods, then supplementation could help bridge these nutritional gaps. For those with specific health conditions or who follow a restricted diet, it may provide a convenient and comprehensive source of all the essential nutrients your body needs for optimal physical and mental health, function and performance.

Are there any side effects to taking AG1?

Most people tolerate it well, but some may experience mild digestive upset, such as bloating or gas. This is especially common when first starting any new supplement, especially one designed to change the health and function of your digestive system, and any unpleasant side-effects typically subside as the body adjusts. It’s important to start with a smaller dose and gradually increase to the recommended serving size to minimise potential side effects. People with allergies or intolerances to specific ingredients should check product labels to avoid problematic reaction. Consult a healthcare provider before starting any new supplement if you have concerns or worries.

Can greens powder help with specific health goals?

It may support various health goals, including improved energy, better digestion, enhanced immunity, and stress management. Its blend of vitamins, minerals, probiotics and adaptogens addresses multiple aspects of health, making it a versatile supplement. Whether you’re an athlete seeking performance enhancement or someone looking to boost overall well-being, a greens powder could provide potential benefits, so long as it’s used as part of a holistic health strategy.