Vacuum cleaners and Hoover. Hot tubs and Jacuzzi. Plastic containers and Tupperware. Fake grass and Astroturf. Disposable pens and Biro.
When a brand becomes not only synonymous for a product but the name by which it’s best known, it’s achieved something very special.
Now we can add to that household name list "protein bars and…
In the fast-paced and highly-competitive sports nutrition arena, a number of once-niche brands with small but loyal audiences have made the transition to mass-market products thanks to their perceived health, wellbeing and performance benefits.
Of the greatest success stories, greens powder AG1 and protein bar behemoth Grenade have blazed a trail for other specialist supplements…
With sports nutrition supplements moving out of the shadows targeting a small niche audience into a mass market industry worth billions of dollars per year, many UK-based brands have grown exponentially as purveyors of dietary supplements and products.
Of these companies, protein bar manufacturer Grenade has had the biggest impact, and in becoming a widely…
In the competitive world of sports nutrition, Bulk Powders has carved out a significant market share as a one-stop-shop for athletes, bodybuilders, and health conscious fitness enthusiasts wanting quality supplements at affordable prices.
Alongside other industry-disrupting companies in this space, such as Grenade, which found international success with his Carb Kills protein bars, Athletic Greens…
Dr Stacy Sims, PhD Dr Stacy Sims, PhD, is an exercise physiologist and nutrition scientist who aims to revolutionise exercise nutrition and performance for women. She has published more than 70 peer-reviewed papers, and authored female-focused performance optimisation books, Roar, and Next Level, which challenge the existing dogma around exercise, nutrition, and health for women.…
Dr Stacy Sims, PhD Dr Stacy Sims, PhD, is an exercise physiologist and nutrition scientist who aims to revolutionise exercise nutrition and performance for women. She has published more than 70 peer-reviewed papers, and authored female-focused performance optimisation books, Roar, and Next Level, which challenge the existing dogma around exercise, nutrition, and health for women.…
Jordan Shallow Jordan Shallow, DC, is a chiropractor, strength and conditioning coach, powerlifter and co-founder of Pre-Script and RX'D RADIO. He works with teams, athletes, and companies all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management. He currently lives in Miami, Florida. Follow him on Instagram and…
Joe DeFranco Joe DeFranco is a world-renowned personal trainer and educator with more than 27 years of experience in the health, fitness and sports performance industry. His client list includes NFL players from all 32 teams, WWE Hall of Fame wrestlers, UFC fighters and SWAT team operators, and he’s the host of the chart-topping fitness…
Dr Patroklos Androulakis-Korakakis Dr Patroklos Androulakis-Korakakis, PhD, is a visiting scholar at the Applied Muscle Development Lab at Lehman College, NYC, coach at StrongerByScience.com and Chief Editor of REPS Research Review. He did his PhD on the minimum effective training dose for strength and his research focuses on resistance training for muscle strength and hypertrophy.…
Dr Layne Norton, PhD Dr Layne Norton, PhD, is the founder of Biolayne, and REPS (Research Explained in Practical Summaries), a monthly subscription that explains research studies in practical terms. He is also co-founder of Carbon Diet Coach, Outwork Nutrition, and the Physique Coaching Academy, and an IPF World Champion Powerlifter. He lives in Tampa,…



