Judd Lienhard doesn’t do motivational fluff. Ask him about mental toughness and he won’t start talking about affirmations or morning routines, he’ll tell you your mind is the enemy.
A former collegiate athlete turned Army Ranger turned performance coach, Lienhard has lived at the extremes, pushing through battlefield fatigue and training room burnout. But…
There’s a kind of desperation you often get among inexperienced coaches. You hear it in the way they talk - using words like dorsiflex, externally rotate, posterior chain. It’s the sound of someone trying to be taken seriously.
Judd Lienhard doesn’t need that. With over 30,000 hours of coaching behind him, he’s heard it all…
Rachel Scheer Rachel Scheer is a certified functional medicine nutritionist, entrepreneur, and highly sought-after speaker with a passion for gut health and healing. Her unique approach to health and healing has helped thousands of people overcome their health challenges by taking a root cause approach. Rachel has built a fully organic multi-million dollar business and…
Some people train like a machine. Judd Lienhard trains like a system. His system doesn’t start with muscle groups or reps. It starts with the nervous system, a pyramid of stress and recovery mapped over the week with precision. But here’s where it gets interesting: for a man who trains like a sprinter, eats like…
Judd Lienhard is surprisingly open to questions about mortality. Behind the 250 pounds of muscle is a man unusually willing to confront what that mass means for his long-term health and to plan for its eventual disappearance. “I do not plan to be doing this when I’m 70,” he says flatly. His goal? Drop fifty…
There’s an honesty to the way Judd Lienhard talks about testosterone. No bravado, no defensiveness, just a matter-of-fact acknowledgement that yes, he’s on it. Yes, it helps. And no, it didn’t build the physique you see on Instagram.
It’s a rare kind of candour in a fitness space full of secrets and shortcuts. Lienhard, a…
Luka Hocevar Luka Hocevar is a former professional basketball player and the founder and co-owner of the Vigor Ground gym in Ljubljana in Slovenia, and the owner of the Vigor Ground Fitness and Performance facility in Seattle. He has personally coached more than 3,000 clients from elite professional athletes in the NBA, NFL, UFC and…
There’s a reason Judd Lienhard’s Instagram videos make people stop scrolling: he looks like a linebacker and moves like a gymnast. It’s not just the size or the control, it’s the contradiction. Most guys who look like they bench press trucks don’t also do banded crawls, pulsing isometrics, or flow-based ground work that looks more…
Jason Khalipa Jason Khalipa is a CrossFit Games champion, winning the 2008 title, and a three-time Team USA CrossFit member. He is the founder and CEO of NCFIT gyms and TRAIN HARD online training, and a paediatric cancer advocate after his daughter was diagnosed with leukemia in 2016. He hosts the Jason Khalipa Podcast, is the…
Brian Alsruhe Brian Alsruhe is a strongman, strength coach and founder of online coaching and consultancy website Neversate.com. He is also a bushcraft specialist, martial artist, and former counter-terrorism operative, and is currently studying for a master’s degree in mental health counselling in order to become a licensed therapist. He lives with his wife and…



