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Jason Khalipa: Work ethic always trumps talent

From conquering the CrossFit Games and being crowned the fittest man on the planet to battling a very different kind of challenge when his daughter was diagnosed with leukaemia, Jason Khalipa is the embodiment of resilience. His "AMRAP Mentality" – focusing on what you can control and earning confidence through hard work – has guided his both his personal and professional journey thorough setback, sacrifice and success. In an Unfiltered exclusive, we discover how Khalipa’s philosophy has secured not only his fitness legacy but also a far more impactful role in supporting families facing paediatric cancer
Jason Khalipa
Jason Khalipa

Jason Khalipa is a CrossFit Games champion, winning the 2008 title, and a three-time Team USA CrossFit member. He is the founder and CEO of NCFIT gyms and TRAIN HARD online training, and a paediatric cancer advocate after his daughter was diagnosed with leukemia in 2016. He hosts the Jason Khalipa Podcast, is the author of “As Many Reps as Possible”, and a Brazilian Jiu-Jitsu brown belt. Follow him on Instagram and join his TRAIN HARD online community. Donate at Ava’s Kitchen.

Jason Khalipa: Confidence must be earned

“The Fittest Man on Earth”. That’s the title that was bestowed upon Jason Khalipa after he won the 2008 CrossFit Games. 

That alone makes him a man worth listening to, but Khalipa’s legacy transcends the boundaries of fitness and personal development to something far more consequential.  

Khalipa retired from CrossFit in 2016 following his daughter Ava’s devastating leukaemia diagnosis. In the face of this and other challenges, Jason and his wife Ashley embraced what he calls the “AMRAP Mentality” – a philosophy drawn from the CrossFit term “as many reps as possible.”

This mindset emphasises focusing on what you can control, earning confidence through hard work, and maintaining a positive attitude in even the toughest times. The AMRAP Mentality not only helped Jason and his family navigate Ava’s treatment but also inspired him to share this approach with others, and led to a book titled “AMRAP Mentality”, which outlines how this philosophy can be applied to overcome life’s challenges and achieve personal goals. 

His daughter’s diagnosis ultimately led to the creation of Ava’s Kitchen, a non-profit founded by Jason and Ashley which – among other things – hosts an annual benefit dinner featuring renowned chefs and live auctions to raise funds for families impacted by paediatric cancer. Partnering with the Jessie Rees Foundation, it helps to support these families through various programmes including Breakaway Adventures, which provides memorable experiences for children undergoing treatment. 

From dominating in the CrossFit Games to overcoming personal trials and now leading the charge in the fitness industry with his innovative programmes, Jason’s story is one of relentless dedication and resilience. His TRAIN HARD philosophy isn’t just about physical training; it’s about being as capable as possible to protect and provide for your family and community. Khalipa’s journey is a testament to the power of determination, the importance of a supportive community, the relentless pursuit of excellence, and the ability to turn adversity into strength. 

Khalipa on his biggest rivals, toughest workouts and greatest life lessons

Listen to our exclusive Unfiltered Extra podcast interview with Jason Khalipa on Spotify

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