Jon Lipsey

Jon Lipsey is the co-founder and Content Director of Unfiltered. The most successful UK editor in the history of Men's Fitness magazine, he has spent more than two decades working in health, fitness, longevity and human performance. He has interviewed leading figures in sport, politics and business, such as Pelé, Lord Coe and Bryan Johnson. He speaks at industry events including The Longevity Show and advises health brands on strategy and storytelling.

114 articles published Follow:

NUTRITION

World’s first longevity bar claims to be “healthier than a healthy meal”

Can a 15g protein bar really be “healthier than a healthy meal”? That’s the claim made by Novos, which recently launched what it calls “the world’s first and only longevity bar.” It’s a bold promise — and not the only one. The claims Novos says its bar is: “The healthiest nutrition bar ever created” …

ByJon LipseyNovember 25, 20250Comments

TECH

Can a headset replace antidepressants?

The idea sounds outlandish at first: strap on a headset, run a faint electrical current through your skull, and feel your depression lift. Yet that’s exactly what Flow Neuroscience has built and, according to its data, it works. Founded by two psychiatrists who grew frustrated by the limits of antidepressants, Flow began as an academic…

ByJon LipseyNovember 22, 20250Comments

HEALTH Explainer

What are NAD injections and do they actually work?

The longevity crowd has a new favourite molecule—and this time, they’re injecting it. NAD (short for nicotinamide adenine dinucleotide) is a coenzyme found in every cell in your body, where it plays a critical role in cellular energy production, DNA repair, and metabolic function. As we age, NAD levels decline. That decline has been linked…

ByJon LipseyNovember 17, 20250Comments

BUSINESS Opinion

Bezos wants your blood: Amazon launches testing service

Amazon has moved into India’s diagnostics sector with a service designed to maximise speed and reach. So what does this mean for testing firms around the world? Are they about to get swallowed up by the US tech giant? Amazon Diagnostics offers home sample collection in under an hour and digital results in as little…

ByJon LipseyOctober 28, 20250Comments

HEALTH

The genetic risks you don’t know you’re carrying

Modern medicine likes certainty. A diagnosis. A symptom. A number that crosses a line and justifies action. Sir Peter Donnelly, founder and CEO Genomics, a genomic medicine company, is interested in what happens long before any of that. In his view, some of the most important indicators about your future health are already present, shaping…

ByJon LipseySeptember 29, 20250Comments

TRAINING Icon

How Olympic champ Emma Finucane learned to win

Emma Finucane doesn’t sound like an assassin. Standing in front of me at the side of the track at the National Cycling Centre – the home of British Cycling - in Manchester, the softly spoken 22-year-old from Wales is friendly and laid back. But the Emma who wins bike races? That version had to be created and…

ByJon LipseySeptember 6, 20250Comments

HEALTH Vanguard

Can stem cells provide a longevity breakthrough?

Longevity is dominating the cultural and scientific zeitgeist as a health domain, spanning serious medicine, lifestyle optimisation, speculative biotech and cultural fantasy. Everyone wants more years but not everyone is prepared to talk honestly about what those years actually require. Dr Elisabeth Roider is an exception. When the physician-investor discusses longevity, she doesn't start with…

ByJon LipseyAugust 6, 20250Comments

TECH Opinion

“We are past the event horizon,” OpenAI CEO, Sam Altman

Sam Altman is not incentivised to be a doom-monger. Maybe that’s why the OpenAI CEO’s recent blog post, The Gentle Singularity, casually noted that “we are past the event horizon” (the point of no return) but, don’t worry: everything’s going to be fine and super-intelligent machines aren’t going to rule the world for at least…

ByJon LipseyJune 13, 20250Comments

BUSINESS Explainer

Revealed: First ever Enhanced Games will take place in Las Vegas

Enhanced Games co-founder Christian Angermayer believes the future of sport lies in radical transparency - and pharmaceutical enhancement. Aron D’Souza, the Oxford-educated lawyer and entrepreneur turned mastermind behind the Games, sees openness as something closer to a moral obligation. Together, they’ve become the architects of a sporting revolution: a new global competition where performance-enhancing drugs…

ByJon LipseyMay 21, 20250Comments

TRAINING Explainer

Fasted cardio for women: should you train on empty?

Fasted cardio is exactly what it sounds like: doing cardiovascular exercise—usually in the morning—before you’ve eaten anything. The thinking is simple: if you train without food in your system, your body will burn more fat for fuel, helping you lean out faster. For men, especially those who are metabolically healthy, this approach can sometimes support…

ByJon LipseyMay 18, 20250Comments

Jon Lipsey

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