Xenom has raised $15 million and calls itself the “decathlon of fitness”. That’s the headline but it’s not the most interesting thing about the latest addition to the competitive fitness calendar.
Xenom is a new global fitness competition designed to test all-round fitness across a standardised format. What really stands out is how Xenom founder…
For much of modern sports science, there’s been an unspoken assumption: if it works for men, it works for women. Training protocols, nutrition guidelines, supplement recommendations, recovery models—they’ve all been built around male physiology.
And in doing so, women have been underserved at best, and actively harmed at worst.
As Dr. Stacy Sims famously says:…
If you work in health and fitness media, you get at least one press release a week touting a "groundbreaking" new item of strength training equipment. Genuinely innovative products, however, are so rare that you can count them on one hand.
In 1796, Francis Lowndes introduced the Gymnasticon, an early exercise machine equipped with levers,…



