What is Xenom, and why it could reshape fitness competition

Xenom has raised $15 million and calls itself the “decathlon of fitness”. That’s the headline but it’s not the most interesting thing about the latest addition to the competitive fitness calendar. Xenom is a new global fitness competition designed to test all-round fitness across a standardised format. What really stands out is how Xenom founder…

March 25, 20260Comments

ByJon Lipsey

What is Xenom and how it is standardising competitive fitness

Competitive fitness is moving towards structure. For years, the category has been defined by variation: different workouts, different formats, different interpretations of what “fitness” means. That has driven participation, but it has limited comparability and made it difficult to scale as a spectator sport. Xenom is part of a new wave attempting to change that.…

March 25, 20260Comments

ByJon Lipsey

Look Like a Bodybuilder, Move Like an Athlete

There’s a reason Judd Lienhard’s Instagram videos make people stop scrolling: he looks like a linebacker and moves like a gymnast. It’s not just the size or the control, it’s the contradiction. Most guys who look like they bench press trucks don’t also do banded crawls, pulsing isometrics, or flow-based ground work that looks more…

February 8, 20250Comments

ByDr Jonny Rees

What is Xenom, and why it could reshape fitness competition

What is Xenom and how it is standardising competitive fitness

Look Like a Bodybuilder, Move Like an Athlete

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