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Examine’s Sol Orwell: Bad bosses are on borrowed time

The serial entrepreneur and co-founder of Examine.com on how he built the world’s most trusted resource on sports nutrition supplement research, why he values employee happiness over profitability, and why he believes bad bosses are on borrowed time
Sol Orwell
Sol Orwell

Sol Orwell is an entrepreneur, author, public speaker, and the co-founder and CEO of Examine.com, which provides evidence-based analysis on supplements and nutrition. He lives in Toronto, Canada. Follow him on X. Visit examine.com.

Part 1: Building an online business

Inspired by seeing the same creatine question get asked over and over again on Reddit, serial entrepreneur Sol Orwell co-founded sports nutrition research service Examine.com in 2011, growing from a two-man-band in Toronto, Canada, to the world’s most trusted authority on critiquing the claims made by the $380-billion-a-year global supplement industry.

But, as he reveals in our wide-ranging interview, internal mistakes and worldwide pandemics have pushed the business to the brink. But an uncompromising stance on employee welfare and remaining true to his “North Star” means Orwell has refused eight-figure offers for the company to maintain complete control and keep Examine.com focused on what it does best.

Part 2: Examine.com’s biggest mistakes

Part 3: Relaunching and recovery

Part 4: Putting employee welfare first

Part 5: Business advice for budding entrepreneurs

If you’re reading this, you are among the first people to discover Unfiltered. It means you’re ahead of the game. And it means you are with us from the start of our journey as we guide you through the greatest era of health and wellness innovation the world has ever known. A journey we’re now on together, because we want our community of users to have their say and help us shape our editorial agenda. So thank you for joining us, for being inquisitive and for being someone who can say “I was there from the very beginning”.
Joe Warner, Editor-in-Chief, Unfiltered

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