Part 1: Building an online business

Inspired by seeing the same creatine question get asked over and over again on Reddit, serial entrepreneur Sol Orwell co-founded sports nutrition research service Examine.com in 2011, growing from a two-man-band in Toronto, Canada, to the world’s most trusted authority on critiquing the claims made by the $380-billion-a-year global supplement industry.

But, as he reveals in our wide-ranging interview, internal mistakes and worldwide pandemics have pushed the business to the brink. But an uncompromising stance on employee welfare and remaining true to his “North Star” means Orwell has refused eight-figure offers for the company to maintain complete control and keep Examine.com focused on what it does best.

Part 2: Examine.com’s biggest mistakes

Part 3: Relaunching and recovery

Part 4: Putting employee welfare first

Part 5: Business advice for budding entrepreneurs

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