Nike has shut down all of its Nike Studios locations, ending a three-year experiment in branded boutique fitness.
Launched in 2023 in partnership with FitLab, the concept combined HIIT, treadmill running, and strength training classes under the Nike brand. Locations operated in markets including West Hollywood and Austin.
Rather than scaling the concept, Nike has…
At the intersection of sports and fashion, innovative materials have been crucial to developing high-performance products, transforming aesthetics and exploring new design territory.
As brands research and develop cutting-edge materials that offer enhanced performance, sustainability and style, they’re shaping the future of clothing. They’re also identifying, anticipating and solving problems and they’re pushing the boundaries of…



