Vacuum cleaners and Hoover. Hot tubs and Jacuzzi. Plastic containers and Tupperware. Fake grass and Astroturf. Disposable pens and Biro.
When a brand becomes not only synonymous for a product but the name by which it’s best known, it’s achieved something very special.
Now we can add to that household name list "protein bars and…
In the fast-paced and highly-competitive sports nutrition arena, a number of once-niche brands with small but loyal audiences have made the transition to mass-market products thanks to their perceived health, wellbeing and performance benefits.
Of the greatest success stories, greens powder AG1 and protein bar behemoth Grenade have blazed a trail for other specialist supplements…
Jordan Shallow Jordan Shallow, DC, is a chiropractor, strength and conditioning coach, powerlifter and co-founder of Pre-Script and RX'D RADIO. He works with teams, athletes, and companies all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management. He currently lives in Miami, Florida. Follow him on Instagram and…
Dr Patroklos Androulakis-Korakakis Dr Patroklos Androulakis-Korakakis, PhD, is a visiting scholar at the Applied Muscle Development Lab at Lehman College, NYC, coach at StrongerByScience.com and Chief Editor of REPS Research Review. He did his PhD on the minimum effective training dose for strength and his research focuses on resistance training for muscle strength and hypertrophy.…