Peloton is expanding its commercial strategy by growing its Precor division, supplying connected fitness equipment directly to gyms, hotels, and multi-family residential spaces.
Precor, which Peloton acquired for $420 million in 2020, has traditionally operated as a commercial equipment manufacturer. The current move involves integrating Peloton’s digital content and connected software into that installed base.…
If you work in health and fitness media, you get at least one press release a week touting a "groundbreaking" new item of strength training equipment. Genuinely innovative products, however, are so rare that you can count them on one hand.
In 1796, Francis Lowndes introduced the Gymnasticon, an early exercise machine equipped with levers,…



