Xenom has raised $15 million and calls itself the “decathlon of fitness”. That’s the headline but it’s not the most interesting thing about the latest addition to the competitive fitness calendar.
Xenom is a new global fitness competition designed to test all-round fitness across a standardised format. What really stands out is how Xenom founder…
Competitive fitness is moving towards structure. For years, the category has been defined by variation: different workouts, different formats, different interpretations of what “fitness” means. That has driven participation, but it has limited comparability and made it difficult to scale as a spectator sport.
Xenom is part of a new wave attempting to change that.…



