Peloton is expanding its commercial strategy by growing its Precor division, supplying connected fitness equipment directly to gyms, hotels, and multi-family residential spaces.
Precor, which Peloton acquired for $420 million in 2020, has traditionally operated as a commercial equipment manufacturer. The current move involves integrating Peloton’s digital content and connected software into that installed base.…
The fitness industry is undergoing a structural shift.
For decades, gyms were built around isolated equipment—treadmills, bikes, weights—each operating independently, with little connection to user identity, data, or digital services.
That model is being replaced by something closer to a technology platform.
Connected fitness infrastructure refers to a system where physical fitness equipment is integrated…



