The longevity crowd has a new favourite molecule—and this time, they’re injecting it.
NAD (short for nicotinamide adenine dinucleotide) is a coenzyme found in every cell in your body, where it plays a critical role in cellular energy production, DNA repair, and metabolic function. As we age, NAD levels decline. That decline has been linked…
When it comes to micronutrients with a PR problem, choline chloride is near the top of the list. It rarely features in the spotlight like magnesium or omega-3s, but behind the scenes it plays a starring role in how your brain functions, how your liver processes fat, and how your cells communicate.
Once dismissed as…



