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Luka Hocevar: The brutal truth about life success

The former pro basketball player turned athlete trainer with more than 3,000 clients under his belt reveals the secrets of elite-level coaching, why lifelong learning must trump chasing quick paydays, and how you can finally unlock your full performance potential
Luka Hocevar
Luka Hocevar

Luka Hocevar is a former professional basketball player and the founder and co-owner of the Vigor Ground gym in Ljubljana in Slovenia, and the owner of the Vigor Ground Fitness and Performance facility in Seattle. He has personally coached more than 3,000 clients from elite professional athletes in the NBA, NFL, UFC and MLB, as well as college, high school and rehab patients. He is also the creator of Vigor Ground Fitness and Business Summit, one of the industries most respected educational events for coaches and gym owners. Follow him on Instagram. Visit vigorgroundfitness.com.

Luka Hocevar: The positive power of great coaching

In the ultra-competitive health and fitness arena, few stories are as inspiring as that of Luka Hocevar. In this exclusive Unfiltered conversation you don’t just get 20 years of professional insights on the power of coaching and the relentless pursuit of self-improvement, you’ll also discover his personal story: a narrative that will resonate with anyone determined to unleash their potential.
 
Hocevar is not your average coach. His philosophy transcends typical contemporary fitness paradigms, emphasising the importance of work ethic, and the profound impact a good coach can have on your life. He opens up about his difficult past, painting a vivid picture of the obstacles he faced and the resilience he cultivated to overcome them. 
 
Perhaps Hocevar’s key takeaway is the transformative power of coaching. This pivotal realisation not only changed his life but also set him on a mission to help others achieve their own goals.  
 
One of the most compelling aspects of his story is his belief in the life-enhancing benefits of prioritising long-term learning over chasing instant paydays.

In a society increasingly driven by the pursuit of quick results, his approach is refreshingly patient. He shares how investing in knowledge, skills and relationships has paid dividends far greater than any immediate financial reward. His journey is a powerful reminder that the most meaningful success is built on a foundation of continuous learning and growth. 
 
But Hocevar’s story is not just about personal triumph. It’s about the broader impact of effective coaching. He passionately discusses how great coaches do more than just guide workouts: they transform lives. Through his own experiences, he illustrates how the right mentorship can ignite a passion, instil discipline and create a ripple effect of positive change in those around you.
 
Hocevar also reveals the intricacies of his coaching philosophy, offering valuable insights for both aspiring coaches and seasoned professionals. His tips on improving work ethic are actionable and inspiring, rooted in his real life experiences and successes. This isn’t just a narrative of overcoming adversity, it’s a blueprint for anyone looking to elevate their life, both physically and mentally. 

Listen to the Unfiltered Extra interview with Luka Hocevar on Spotify

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