Nike has shut down all of its Nike Studios locations, ending a three-year experiment in branded boutique fitness.
Launched in 2023 in partnership with FitLab, the concept combined HIIT, treadmill running, and strength training classes under the Nike brand. Locations operated in markets including West Hollywood and Austin.
Rather than scaling the concept, Nike has…
F45 is entering the competitive fitness space with the launch of Peak500, a hybrid fitness competition developed in partnership with Red Bull.
The format introduces a standardised race-style event built around functional training, combining elements of strength, conditioning, and endurance into a repeatable competition structure.
Participants complete a series of timed workout stations designed to…



