Steven Rinaldi is the founder and CEO of PRIMAL STRENGTH, a designer and manufacturer of high-end and innovative weight training equipment for both commercial and residential gyms, and one of the UK’s fastest growing fitness companies. Visit primalstrength.com.
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Written by
Joe Warner
Joe Warner is the Editor-in-Chief of Unfiltered. He is an award-winning journalist, best-selling author and one of the UK's most-respected health and fitness writers. Joe is the former editorial director of Men’s Fitness magazine and has written many popular books on health, fitness, wellbeing and performance. He has worked in publishing and media for more than 20 years, and is a regular guest expert on national and international TV, radio and podcasts.