Steven Rinaldi is the founder and CEO of PRIMAL STRENGTH, a designer and manufacturer of high-end and innovative weight training equipment for both commercial and residential gyms, and one of the UK’s fastest growing fitness companies. Visit primalstrength.com.
Joe Warner is the Editor-in-Chief of Unfiltered. He is an award-winning journalist and the former Editor-in-Chief of Men’s Fitness magazine. He has sold over 200,000 fitness books and appears regularly in both print and broadcast media.