Nick Mitchell founded Ultimate Performance in the City of London in 2009 and led it as chief executive until May 2024, when private equity firm Inflexion invested in the business. By then it had 24 company-owned sites across eight countries on four continents and more than 500 personal trainers, built without franchising or outside investment. He is a co-founder of Unfiltered. Read what Nick Mitchell is doing now. Follow him on X and Instagram.
Written by
Jon Lipsey
Jon Lipsey is the co-founder and Content Director of Unfiltered. The most successful UK editor in the history of Men's Fitness magazine, he has spent more than two decades working in health, fitness, longevity and human performance. He has interviewed leading figures in sport, politics and business, such as Pelé, Lord Coe and Bryan Johnson. He speaks at industry events including The Longevity Show and advises health brands on strategy and storytelling.
